Who we are. NATURAWL is a "homegrown" Connecticut based business founded in 2010. NATURAWL evolved from the desire for a healthier + cleaner lifestyle by directly utilizing, while still honoring, the offerings provided by nature. Our mission is to create effective products derived by nature using pure raw organic plant-based resources for both product and packaging. Why raw? We strive to keep our products as unprocessed, whole, raw and unrefined as possible so that you receive the maximum benefits from the ingredients.